Black Friday in the US breaks records with online sales reaching US$9.8 billion

The country records an increase of 7.5% compared to the previous year; North American residents took advantage of discounts on games and electronic devices

Werther Santana/Estadio ContodoThe United States of America broke the sales record on Black Friday

Online sales from Sexta Vieira Negra we we Totaled 9.8 billion US dollars (48 billion Brazilian reals)an increase of 7.5% compared to the previous year, and broke the record, Adobe Analytics reported, on Saturday 25. The company, which analyzes data from the online platforms of the country’s major retailers, had already released historical figures for the previous years in the United States on Thursday Thanksgiving, when online sales totaled $5.6 billion, an increase of 5.5% compared to 2022. On Black Friday, the country’s biggest shopping day, Americans took advantage of discounts on toys and electronic devices, and KidKraft toys were the top sellers in e-commerce. Structures and surprises from Mini Brands, TVs and smart watches.

The company’s chief analyst, Vivek Pandya, said in a statement that Black Friday “reasserted its dominant position” in the holiday season (November-December) thanks to demand helped by lower prices and discounts “that tempted even the most cautious consumers.” The technology company Salesforce, which analyzes online consumer transactions, released more optimistic numbers on Saturday: Black Friday online sales in the US reached 16.4 billion (up 9%), and globally, 70.9 billion (8%). He increases). In addition to the e-commerce numbers, in-store sales, for which there are no forecasts and which remain the most important, will have to be added later as most Americans shop in person during these sales days despite the ease of spending on one of the days. “Click”. For Cyber ​​Monday, the biggest day of online sales in the United States, Adobe expects another record high of about $12 billion, which represents a 6% increase over last year.

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*With information from EFE