Amazon Prime package subscribers in the US will soon be able to get cell service for free or at a deep discount, Bloomberg reports. Amazon will negotiate with three US operators in recent weeks as a way to boost Prime, which already has fronts for streaming movies, series, music, express delivery, e-books and more.
This move will come after Amazon takes notice There subscriptions increased from $119 to $139 per year It caused a slump in membership, with a total of 167 million members as of March 2022. The company also faces competition from services like Walmart Plus, which costs $98 per year.
According to Bloomberg, Amazon is negotiating with Verizon, T-Mobile, and Dish at the lowest possible wholesale prices To offer mobile service plans for $10 or even free.
Operators are unlikely to be satisfied in the long run if this materializes. On the other hand, a big deal like this might get millions of new customers, but they could lose customers who pay more than $50 a month to the same people who only pay $10 a month for the same plans. . Amazon, for its part, will not be afraid to lose billions of dollars in the short term in order to make more in the future.
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