The US Congress returned from its August recess on Wednesday (6) with important information. A third of House members have already joined the AM for All Vehicles bill. Six new sponsors have officially joined the bill, bringing the total number of senators supporting the bill to 34.
The bill was introduced by Senator Ed Markey (D-MA) and Senator Ted Cruz (R-TX) and has received consistent bipartisan support since May, which is once again reflected in the new package. Senator Christopher Murphy (D-Connecticut), Senator Lindsey Graham (R-South Carolina), Senator Jacky Rosen (D-Nev.), Senator Joni Ernst (R-Iowa), and Senator Katherine Cortez Masto (D-Nev. ), and Senator Josh Hawley (R-MO) expressed their approval.
Automakers Ford and GM remain among the top 20 lobbyists in terms of spending over the past 90 days, with each reporting spending $2,658,515 and $2,590,000, respectively. The auto giants also state that this money was spent, at least in part, in the areas of broadcasting and radio.
“The amazing bipartisan support the All Vehicle AM Radio Act has garnered in a short period of time is a testament to the integral role AM radio plays in informing, entertaining and connecting Americans across the country,” NAB President and CEO said. , Curtis Leggett, on Radio Inc.
LeGeyt also highlighted that AM radio stations are grateful for their support of the project. “America’s broadcasters are grateful to the members of Congress who stand with local AM listeners and work to preserve radio’s central place in the car dashboard,” he commented.
Proposal to support NAB and FCC
NAB President Curtis Leggett praised the move. “NAB commends Senators Markey, Cruz, Baldwin, Fischer, Logan, and Vance, and Representatives Gottheimer, Westerman, Kaine, Menendez, and Glusenkamp-Pérez, for their leadership in advocating for AM radio listeners. This legislation ensures that the tens of millions of Americans who depend on radio AM for news, entertainment and important safety information every month can continue to access this trusted means of communication.“America’s Local Broadcasters applauds the bill’s authors and supporters for recognizing AM radio’s critical role in our nation’s public safety infrastructure,” Leggett said.
Japanese automakers will keep AM radio in their cars
In Japan, automakers such as Nissan, Toyota, and Honda have taken a stand against the growing trend of removing AM radios from vehicles and have advocated for the durability of the equipment, highlighting the positive aspects of AM radios. According to the companies, exclusive exposure to local reports, crucial live updates on extreme weather conditions and even easy access for even the most reserved personalities should be kept in their cars.
+ NAB CEO sees radio evolving into a screen-based experience in cars
> From digital to AM: NAB Show 2023 will have its own FM, the evolution of in-car radio and a pro-AM campaign
> NAB Show 2023: Integrating radio with the automotive sector and improving the screen experience is essential for the future
> At the conference, the Europeans move to maintain radio dominance in cars
> Radio still dominates cars in countries of North America, Europe, and Oceania
> Nielsen: 93% of the US population listens to the radio
> Curiosity: RDS for broadcasters can increase audience engagement with the advertising message
> There are many media options in cars, but radio maintains its dominance
> Canada: AM/FM radio in 2021 resumes level of automotive leadership seen in 2019
> Hybrid radio in cars developed in partnership between Xperi and Daimler
> Audi and iHeartRadio partnership could boost hybrid radio in North America
Why do we look outside?
Hey tudoradio.com You often notice these points of curiosity in international radio numbers Mapping possible changes in habits and conservation of radio consumption in different countries. As in the previous year, the portal’s editorial team will periodically monitor the radio’s performance in key markets around the world and, of course, always make a comparison with the Brazilian situation. As usual, we also echo any reliable figures on radio consumption in Brazil.
> Watch here more news about the current situation of radio in different countries
> Also check the key trends of the radio and technology sector
With information from Radio Ink
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Radio, AM Radio, United States, Automotive, Congress
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