“The Eras Tour,” singer Taylor Swift’s tour, has shows scheduled in Brazil, and even before arriving in the country, it was already adding records. A study by the research firm Question, published by Fortune, states that an artist’s tour could generate about US$4.6 billion (about R$22.3 billion) in consumer spending in the United States alone.
The survey also indicates that fans have spent more than $1,300 USD, on average, on tickets, trips, and clothing to check out Taylor Swift’s performance on US soil. According to the study, ticket sales would also have brought in about $11 million per show for the singer.
The values are also positive in the hotel network of cities that receive concerts. In Chicago alone, hotel occupancy reached a record high of 96.8%, on average, with fans from other parts of the United States coming to attend one of the singer’s three concerts in the city.
Taylor Swift should have the same impact on the Brazilian economy. The artist has five concerts confirmed in Sao Paulo and Rio de Janeiro – three of them with tickets already sold out. (fullbrass)
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