Instagram recently announced a new feature that makes it more similar to tik tok. The Reels function gains the option to reply to specific comments in a new post. The news was revealed by the platform itself on its official profile. Users will have a higher level of interaction and engagement within the posts.
TikTok’s new Reels post is getting closer
If the Instagram short video tool was already widely used, now it will be even more. Reels probably steal a large portion of the hit songs previously awarded for stories. Thus, it can become the most popular tool for content creators within the social network.
Visual Response Reels
The new function even has a specific name, called Reels Visual Replies. According to the company, the goal is to put creators in touch with the public. Therefore, this innovation is expected to be fundamental to the algorithm to understand the significance of the publication. Here’s a tip for Instagram In the duty to invest in interaction.
Simply put, the comments in the video appear as a statue. That is, the functionality works very similarly to the competitor’s TikTok feature.
Instagram has not yet revealed which countries the new feature can be used in from now on. However, this is one of those jobs that are rapidly spreading across every digital platform.
Adam Mosseri, head of Instagram, said the feed will appear again in chronological order. The news was reported by the executive branch in testimony in the United States Senate (USA).
Instagram’s current algorithm displays posts based on each user’s profile. That is, the feed is not displayed in another order by date. In the past, the schedule was formatted in chronological order. The most recent posts appear first.
So now creators who were only interested in relevance must reorganize. After all, posts in the feed are a very effective sharing tool. To continue to give relevance to the content, it is necessary to comply with the rules. The algorithm of any app or social network usually undergoes updates and changes over time. In the case of related apps like Instagram, this practice is more common.
There is no date yet for the implementation of the amendment. However, the news should be revealed soon and reach the general public.
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