Black Friday 2023 breaks record for complaints; See list of companies

a Black Friday 2023 It has already exceeded the same date last year, regarding Volume of complaints. According to the Reclame AQUI website, by 2pm, Friday (24), consumers had already registered 9,497 complaints, surpassing the entire day of November 25, 2022 (the date of Black Friday 2022), when 9,329 complaints were registered.

The most prominent problems recorded by consumers were related to delays in delivery, at a rate of 16.89%. Then false advertising (16.03%); Product not received (15%); Refunds (9.74%) and problems completing the purchase (4.44%).

Data from Reclame AQUI taken from 12 noon on Wednesday (22nd) until 2pm on Friday. Among the most complained about products is the delivery service (7.79%); tennis (4.59); Perfumes (3.72%); Credit cards (2.84%) and T-shirts (2.62%).

See the list of most complained about companies

Even as the volume of complaints increases, the classification of problems and companies remains the same. The 10 brands that receive the most complaints from consumers remain the same, according to Reclame AQUI.

Overall, Black Friday 2023 complaints continue to be concentrated in three main categories of businesses: major online retailers, cosmetics/perfume brands, and digital payment methods.

Find out the list of companies with the highest number of complaints:

1. Louisa Magazine – Online Store: 245 complaints

2. Abmex Smart Payments Ltd: 243 complaints

3. Amazon: 216 complaints

4. Mercado Liver: 182 complaints

5. Epoca Comésticos e Perfumaria: 145 complaints

6. Casas Bahia – Online Store: 135 complaints

7. Nature: 128 complaints

8. Avon Cosmetics Company: 128 complaints

9. Kaboom!: 113 complaints

10. Beehive Smart Payments Ltd: 105 complaints

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