Cinemark USA has partnered with esports company Mission Control, which will bring gaming and esports events to movie theaters across the North American country.
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Initially, Cinemark – which has 523 theaters across the US – will host some broadcasts of the tournaments. However, the idea is that in the future the company will be able to organize competitions of different modalities.
“Our goal at Mission Control is to bring communities together and develop them, particularly through our passion for gaming. By partnering with Cinemark, a brand synonymous with community and entertainment, we have the opportunity to achieve our goal by offering Cinemark Communities another fun way to come together on our private esports platform. Us, Mission Control CEO Austin Smith said.
In the press release, Cinemark also announced that fans will soon be able to connect Nintendo Switches to the big screen and take on opponents in cinemas. So far, the games that will be available are Rocket League and Super Smash Bros. Ultimate and Mario Kart 8.