One of the biggest and most important innovation events in the world South by Southwest (SXSW) It returns to live activities from Friday (3/11), and receives thousands of visitors until March 20. And being able to follow it in a virtual way, the festival has an extensive schedule of conferences, festivals, concerts and awards in Austin, the capital of Texas, in the United States.
Highlights and insights from everything happening at the event will be exclusively on the portal capital Cities. The information will be presented in articles and other special content produced by specialists from Previa, one of the most complete strategies, experience and communication processes in the country. The company’s team, who will closely monitor the program, will share their impressions of what SXSW holds for the future of business, communications and technology in the world.
“More important than participating in SXSW, an event that charts the trends that brands around the world will embrace, is knowing how to analyze and how to apply what the experts say. This is why it is so important to have professionals who have this vision for the future applied in a context companies,” notes the head of strategic content at Metrópoles, Fernando Braga.
Brivia CEO Marcio Coelho highlights that SXSW is one of the most thriving innovation environments in the world. “What will be routine in communications, technology and entertainment, we see firsthand in Austin. Now, after all the transformations that have come with the pandemic, we will even have a thought-provoking vision,” he says.
SXSW’s broad program will include discussions on topics as diverse as the future of journalism and 50 years of heavy metal, including panels on climate change, food innovations, political activism, artificial intelligence, gaming, storytelling and podcasts. There will also be film, music and comedy festivals. Additionally, there will be speakers such as Albert Burla, CEO of Pfizer, futurist Amy Webb, activist Frances Haugen, who leaked internal meta documents, and singer Sebastian Bach, among many others.
Between November 1 and 4, also in partnership between capital Cities and Brivia, the portal exclusively covered Web Summit 2021. The event, which was held in Lisbon, brought together more than 500 speakers, including CEOs, CEOs, leaders and founders of startups. 15 activity reports have been published.
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