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Mercado Livre, headquartered in SC, announces record investment in Brazil in 2024

Mercado Livre, headquartered in SC, announces record investment in Brazil in 2024

The company maintains a distribution center in Governador Celso Ramos (Photo: Disclosure)

Mercado Livre announced on Tuesday (26) that it will invest R$23 billion in Brazil in 2024, the highest annual amount the company has ever contributed in its 25-year history. These resources will enhance the areas of technology, logistics, e-commerce, digital banking and marketing interfaces. In Santa Catarina, the e-commerce giant maintains a large space Distribution center in Governador Celso Ramosopened in 2021.

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Mercado Livre reported in a statement that the expected amount “includes the allocation of capital goods and part of strategic operating expenses associated with the development of the company’s business priorities for the coming years.” He added that the plan “includes hiring thousands of professionals.”

What influenced Mercado Livre's decision to install DC in Governador Celso Ramos

Last year, Mercado Livre actually announced Investments worth 19 billion Brazilian reals In Brazil throughout 2023 – when Mercado Livre's Brazilian operations, which account for 52% of the Latin American business, achieved 35% growth in net revenue. The focus now is on expanding infrastructure. As a result, the number of cities offering express delivery services – same day or next day – is expected to grow further.

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Of the R$23 billion, a distribution center is scheduled to open in Pernambuco, in July or August, said Fernando Yunus, Senior Vice President and Chief Executive Officer of Mercado Livre in Brazil, in an interview with Valor Econômico. The executive also revealed that the company is identifying domains and partners for one or two additional CDs this year. States in the Midwest and South could benefit from these new centers.

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