São Paulo – Just over two months after the declaration of intent, Lugas Americanas (Lame 4(ea B2W)BTOW3This Wednesday (28) confirmed the consortium of its operations, which will generate Americana SA (written in lowercase).
In a statement to the market, the two companies informed that the proposal will be evaluated and voted on at the general meetings of both companies on June 10.
The companies also reported that the business consolidation will take place in two phases. Initially, operations were merged and integrated, with Lojas Americanas’ operating assets merged by B2W (owner of Submarino, Americanas.com and Shoptime), officially leading to the creation of Americana SA, which will incorporate 100% of the physical and digital business, logistics and financial technology On one platform.
On the exchange, Americana SA will be listed in B3’s Novo Mercado, while Lojas Americanas preferred shares will remain listed at Level 1, on a temporary basis, as an “investment vehicle” with a stake in Americana SA.
“This step aims to maximize the customer experience, to continue the mission of long-term value creation and to create a more robust M&A engine (mergers and acquisitions),” the companies explain in the statement. This phase takes about 40 days.
In the second phase, which must take place in less than a year, Lojas Americanas SA intends to build an offshore vehicle for US listing, which it will call Americana Corporation. “This phase aims to elevate the company’s investment history to a global level and to enhance long-term strategic alignment with shareholders,” the statement said.
The companies claim that with 100% integrated operations, customers will have more flexibility and a better experience.
“It is a unique opportunity to accelerate business development. The new company will be more powerful and valuable than the group of parties, because it will represent the outcome of a continuous sum, a new integrated ecosystem of value generation, based on five pillars: network effect, proprietary technology, scale economy, recognized brand and merger platform. Acquisition is stronger, “they say
With a team of 34,000 partners, Americana SA will generate more than 90 million registered customers, 46 million of whom are active customers, 1,707 stores of 5 variants located in 765 cities, a digital platform that connects buyers and sellers, FinTech with over 19 million downloads. And acceptance in 3 million enterprises and logistical platforms and Fulfillment, fulfillment Of a national character.