Cadastra acquires digital marketing agency in UK, accelerates expansion in Europe

With a team of 50 professionals, Digital Ethos has already worked with clients in 15 countries
This is the second M&A this year for Cadastre, which already bought Brazilian e-commerce integration company M3.

Global marketing, technology, business strategy, data and analytics solutions company Cadastra has taken another important step in consolidating its global platform, announcing its second acquisition of the year, UK digital marketing agency Digital Ethos. Based in Leicester and employing 50 professionals, Digital Ethos is a full service digital marketing agency serving clients in 15 countries. With this acquisition and company M3 e-commerce announced in October, Cadastre tripled its international operations, creating nearly 700 employees, seven offices and operations in more than 20 countries. M&A Advisory Represented parties and advised Cadastre.

“Mineral development is a fundamental part of our growth thesis for the next five years. The Digital Ethos acquisition measures our sales in hard currency, gives us a more solid footing in Europe and leverages critical capabilities in the digital marketing space. We also understand that there is a great opportunity to cross-sell and sell with Cadastre’s operations in London and Brazil”, says Gustavo Bachin, CEO of Cadastre EMEA.

Founded by Luke Tobin in 2016, Digital Ethos has a recognized presence in the UK, having already made two smaller acquisitions and been certified as a B Corp company. Over the past five years, the agency’s revenue has grown exponentially. Combining marketing, data and technology, with a culture focused on best practice in people management and performance, the company has worked for major British brands such as NHS, Flutterwave, JD Group, Co-op and Scrivens. In terms of services, SEO, paid media, social media, digital PR, public relations and content production are offered. Also notable is the web development area that works with technologies like Shopify and WordPress.

“As CEO, I am very excited to continue to drive the business forward and work on an integrated, global company. Our partnership brings together our best cultures and experiences to scale digital marketing strategies. I look forward to this next phase of growth,” said Luke Tobin, CEO and founder of Digital Ethos.

The CEO of Cadastra EMEA adds, “An important part of this business is cultural competition and growth plans. Both companies’ partners aim for rapid growth globally. We also have a welcoming, stimulating work environment focused on creating results from digital. In addition, we have a highly skilled team. addition, which will help take the Cadastra brand further into the UK and Europe.

After signing the acquisition agreement, there will be no immediate change in daily deliveries, and Digital Ethos customers will continue to receive the high quality service they have become accustomed to. Over the next 12 months, the companies will design an integration plan, which will include rebranding the digital ethos to Cadastra EMEA and sharing teams and resources in London and Brazil.