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Published on 01/29/2024 at 7:25 pm Reproduction / Michelob Raphael Abhusen
Currently the best in the world, the number 10 of Inter Miami and the Argentine national team Lionel Messi will be present at the Super Bowl, but in an unusual way. Michelob Ultra, the second best-selling beer brand in the US, has tapped the world champion to star in ads that will run during the American Football event.
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Messi will receive about $14 million, or approximately 70 million Brazilian reals, to participate in a 60-second commercial for the brand. Information from the New York Times.
In 2023, the company paid $7 million, about R$34 million, for a 30-second ad in the Super Bowl. In this year's edition, the company will appear for a minute during the break.
On average, 100 million people watch the Super Bowl halftime show each year, which is when the shows are held.
This will be the first time that Lionel Messi will appear in an advertisement during the Super Bowl, which will be held on February 11 at Allegiant Stadium in Las Vegas. Kansas City Chiefs and San Francisco 49ers decide title.
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