Amazon Prime Video will show ads starting in January and will charge an additional fee

In an email sent to customers, Video streaming service Amazon Prime Video said it will start showing ads starting January 29, 2024. The measure has been considered since June this year, and was later confirmed by the company.

According to Amazon, Limited advertising is expected to appear in lower quantities compared to traditional TV and other streaming TV providers., although details have not been revealed. Although users do not need to take any action, the company is now offering an additional fee of $2.99 ​​per month to watch content without ads.

Amazon Prime Video streaming service will start showing ads in January 2024.

At the date announced by the company, customers in the United States and Canada will see the changes directly. Later, ads on Prime Video will also appear in France, Italy, Spain, Mexico and Australia. There is still no announced date for extending the measure to Brazil.

According to Amazon's justification, the measure was taken so that the company continues to invest “in compelling content and increase this investment over a long period of time.”

Prime Video follows competitors

As expected, ads for series, movies and shows available on Prime Video also occur on other streaming services. Disney+, for example, offers a cheaper subscription option that includes ads between shows.

Netflix has also drawn attention by launching ads on less expensive plans. This plan has been available since 2022, and was created for those who prefer to pay less, but without giving up the options available in the company's catalog.