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Sound Art “Elvis Evolution”, a 3D rendering of Elvis Presley, will be shown for the first time in London

Sound Art “Elvis Evolution”, a 3D rendering of Elvis Presley, will be shown for the first time in London

Rodrigo Baptista

The show is a collaboration between the Elvis Estate, Authentic Brands Group and UK-based immersive entertainment company Layered Reality.

After the offers Abba And advertising Kiss, Elvis Presley There will also be an immersive 3D-based display, which will premiere in London at the end of the year.

“Elvis Evolution,” which will be unveiled in November, will use artificial intelligence and hologram technology to create a life-sized digital hologram of Elvis From videos recorded at home and personal photos.

The offer, which is a cooperation between the seminary Elvisor Authentic brand collection And an immersive entertainment company Class realityBased in the United Kingdom »It will showcase iconic moments in the musical history of the “King of Rock and Roll.”».

“Elvis Evolution” is a next-generation tribute to the musical legend Elvis Presley“, He said Andrew McGuinnessCEO of Class reality. “Elvis She maintains her status as a global star and people around the world no longer want to sit back and passively receive entertainment – ​​they want to be a part of it. It will be an unforgettable experience and will be on the wish lists of Elvis fans and admirers around the world; People can step into Elvis' world, follow in his footsteps, and celebrate his extraordinary musical legacy»

After premiering in London, it is scheduled to premiere in Las Vegas, Tokyo and Berlin.

The London shows will be followed by concerts in a restaurant and bar. ElvisWith live music, DJs and presentations.

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