Purchasing intentions for Christmas in Brazil show a significant decline – Jovem Pan

SP – Movement – Street – March 25th – General – Trade has heated up on March 25th Street for Christmas shopping as consumers go on Wednesday (13) to search for Christmas products in the central area of ​​São Paulo.

Purchase intention for Christmas This year in Brazil It represents a significant decrease compared to last year, according to a survey he conducted Sao Paulo Trade Association (ACSP). Among those interviewed, 42.8% intend to shop in preparation for Eid, while 35.9% have no intention of giving gifts and 21.3% have not yet decided. Among those planning to buy, 33.6% intend to spend more than they would in 2022, while 41.8% want to pay less. The survey also reveals that the majority (60.5%) intend to spend between R$150 and R$450. The ACSP highlights that the deterioration in results compared to last year can be explained by a slowdown in economic activity and a higher degree of household debt. This, coupled with still high interest rates, reduces income disposable for consumption, which is increasingly focused on basic materials. The research also shows that the majority of purchases will be made at large retail chains (41.1%) and in person (57.1%). Clothes, shoes and accessories remain the main items on the shopping list, accounting for 45.4% of purchase intentions.

Other typical Christmas items, such as toys, games, decor and dinner food, also feature prominently, accounting for 78.4% of purchase intentions. On the other hand, the intention to purchase electronic devices, such as mobile phones, computers and home appliances, decreased by 19.3%. A study by the National Confederation of Retail Directors (CNDL) and the Credit Protection Service (SPC Brasil) indicates that more than 132.9 million consumers are expected to go shopping during this period, injecting R$74.6 billion into the economy. The main recipients of gifts will be children (60%), followed by mother (48%), husband (44%) and siblings (28%). Among those who do not intend to give gifts, 27% say they lack money, 17% do not like or are not used to doing so, and 15% are in debt and would prioritize paying off debts. Moreover, 64% of participants intend to buy gifts for themselves. The most commonly used payment methods are BEX (47%), installment credit card (44%), cash (34%) and debit card (31%).

The survey also showed that 48% of consumers intend to pay in installments, with 41% preferring to pay in installments despite their ability to pay in cash, to ensure a surplus of money, and 34% choosing installments to be able to do so. Buy better gifts. According to data collected from 755 consumers in 27 Brazilian capitals, physical stores are preferred for making purchases, with 76% of those interviewed intending to purchase in this way. The main stores are department stores (38%) and shopping centers (31%). On the other hand, 50% of consumers intend to make purchases online, which represents 81.4 million people.