Your Marketing Sucks
Reviewed by Wendy Soucie
Talk about controversial! Imagine saying that to your client or manager? Mark Stevens, as president of a marketing firm, has done it and lived to tell about working with those clients to improve their sales and profits through his “Extreme Marketing” approach. I first read this book when I started at my current job. In fact, it is required reading to ensure our professional staff focuses on the right things when working with a client. Read more…
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