- XP strives to stay close to current and future customers with unique and exclusive experiences
- The company was the first Brazilian to sponsor Aspen and Snowmass Mountains
By Roberta Bisin – XP was the first Brazilian company to sponsor the mountains of Aspen and Snowmass in the US state of Colorado. “It’s a long-term partnership that needs to be expanded,” says Renato Pieter, partner and managing director of the B2B relationship area at XP.
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The company said the move aims to bring the company closer to current and potential customers, from exclusive experiences such as discounts and access to select events at business establishments like hotels and restaurants.
“It’s an activity that engages and engages our network of advisors and clients, creating opportunities for both end and internal. With this new activity, the sky’s the limit,” said Daian Moura, partner and head of B2B relationships at XP, in a statement.
As a result of an agreement with Aspen Ski Company, the sponsorship of the Brazilian company is unprecedented from a family that jointly owns the rights to explore Aspen and Snowmass Mountains, XP said.
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