The UK will ban TV commercials Realism Advertising foods high in sugar, salt and fat. These restrictions are part of the British government’s strategy to combat obesity, affecting more than a quarter of British adults.
From the end of next year, only many products will be advertised Realism Or on TV shows, live or on demand, from 9pm to 5.30am.
The list of products includes chocolates, soft drinks, cakes, desserts, ice cream, biscuits, chips, pizzas, breakfast cereals, yogurt, pre-cooked food, நகட் Chicken and fish fillets.
However, companies can continue to advertise their products on their social networks and Websites.
Restrictions do not focus on advertising for small companies with 250 employees. Some products that are high in sugar, salt and fat are exempt from restrictions because they are not considered products that are dangerous to obesity. This includes honey, oil and butter.
With this move, the government wants to do ”To improve the health of our children and to combat obesity. ” Joe Churchill, British Minister of Public Health.
“The content that young people see has an impact on the choices they make and the habits they earn,” he said. “Because kids spend more time RealismChurchill considers it “essential” that the government act to “protect them from unhealthy advertising.”
The advertising department called the new regulations “horrendous”, accusing them of not significantly affecting children’s eating habits and misleading them. The BBC writes that it also blames the plan for harming companies.
Meanwhile, Charmaine Griffiths, president of the British Heart Foundation, saw the “brave” plan as a “positive measure” to protect children from being exposed to “junk food” advertising, citing a British broadcaster.
Britain’s weight has been on the rise since 1990, and now more than 60% of adults are overweight, according to the British National Health Service. Furthermore, according to several studies, weight problems often arise in childhood, and children who grow up in a disadvantaged environment are more likely to be overweight.
The government has reaffirmed its commitment to combat obesity and improve public health. Since 2018, manufacturers have had to pay higher taxes on products with higher sugar levels. Last year it banned “get two, get one” ads.
British Prime Minister Boris Johnson also announced his position With regard to obesity after hospitalization with Govit-19 Last year.
Obesity is one of the “true comorbidity factors” associated with the disease, Johnson said. “Weight loss” is one of the ways to reduce the risk. [desenvolver uma doença severa] of covid-19 ”.
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