Under the full expansion in southern Brazil, Starbucks is supposed to arrive in Curitiba in the second half of 2021. The arrival of the most famous coffee shop in the world was confirmed by the company’s general manager in the country.
Despite the COVID-19 pandemic, Starbucks wants to grow and expand in Brazil. The company has 128 stores open in the country and plans to open more stores throughout this year, especially in the second half.
The American Cafe Network on Tuesday (1) opened another store in Florianopolis. “We say Starbucks is your third place because it is the place between your home and your business. This year, we will continue to grow in Santa Catarina, Distrito Federal, São Paulo, where we already have stores, but we have new markets. We will get To Curitiba, Porto Alegre and Belo Horizonte, and with that, we will not only take coffee to the major cities, but also listen to these markets,” he said in an interview with CNN.
The design of the next Starbucks to Curitiba began in 2017, but that did not become a reality. However, the company’s coffee shops have made its way to supermarkets in recent years. The chosen location that will house the new café has not been notified by the company.
There are currently more than 100 stores spread across São Paulo, Guarulhos, Jundiaí, Campinas, São José dos Campos, Ribeirão Preto, São José do Rio Preto, Sorocaba, ABC Paulista, Santos, Piracicaba, Niterói and Rio de Janeiro. Founded in 1971 in Seattle, the network was inspired by the character Starbuck, Captain Ahab’s first companion in Moby-Dick. The brand, representing a two-tailed mermaid, is inspired by northern illustrations of a mystical being.