Chinese retailer Shein will open its first physical store in Brazil in a “pop-up” format, i.e. temporary, between November 12-16. space will be in Mall Villa Olympia, in Sao Paulo.
According to the brand, around 11,000 women’s and men’s items will be available, as well as accessories. Purchases can be made with credit and debit cards.
In addition to the actual sale, the pop-up store will offer a 15% discount on in-store and in-app product purchases. “Anyone who posts a photo with the hashtag #SHEINSP tagging the official profile of @sheinbrasil_, immediately removes a special gift from the store,” continues a report from Shein in Brazil.
The store is 265 square meters and will include “different Instagrammable environments,” according to the brand.
Store Model pop up great ally of it is in, Because at the same time it provides a unique experience for consumers to feel and experience the pieces and it also brings the brand closer to the brand Lovers and attract new customers,” Felipe stated FestlerDirector general it is in In Brazil, in a press release.
The store is located on the ground floor of Shopping Vila Olímpia (located in R. Olímpias, 360) and the pop-up will be open for five days: Saturday (12), from 10 am to 9:30 pm; Sunday (13) from 2 pm to 8 pm. From Monday to Wednesday (14 to 16), again from 10:00 to 21:30.
“Hardcore beer fanatic. Falls down a lot. Professional coffee fan. Music ninja.”