Shang-Chi and the Legend of Ten Rings saw audiences return to Brazilian cinemas. The film, which opened on September 2, was watched by more than 1.25 million people across the country. Last weekend, the Marvel production earned R$6.4 million at the box office.
In this version, Marvel has adopted a different strategy, giving the exclusivity of debuting in cinemas, without releasing the feature film in the Disney + broadcast. The innovation paid off, accumulating more than $257 million at the worldwide box office, according to ComScore.
In the United States and Canada, the film set in fictional China topped the box office for the second week in a row. Although the Brazilian public was divided over a return to cinemas, the initial engagement in the country went well.
Due to the success, Disney announced that all of its 2021 films will be released exclusively in theaters and will be released 45 days after airing via Premier Access. The strategy is already valid for the Os Eternos version.
Shang-Chi and The Legend of the Ten Rings features the first Asian superhero, a predominantly Asian crew, and a lot about kung fu culture. The film stars Simo Liu, and was directed by Destin Daniel Creighton.
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