Owner of the largest program for fans in Brazilian football Atletico MG Created another category to buy tickets for the 2022 season. O Galo launched “Season Ticket”. In translation, a bundle of annual entries. The bundle sale includes 26 games per year, and there are 10,000 units available.
Only members of the Strong Avenger, Black and Silver tiers will be able to purchase the packages. Prices are reasonable, around R$966 for the cheapest sectors of Minerao, and up to R$4,750 for the lower purple sector, which is the noblest of Gigante da Pampulha. On average, whoever buys the most expensive package will pay R$182 per match for the bottom purple.
Atlético fans put more than 50 thousand in Mineirao in all matches with a filter of 100% – Photo: Bruno Sousa/Atlético
For obvious reasons, the annual ticket package does not cover Atlético’s knockout matches, as the club, no matter how successful it is in 2021, is not guaranteed to be present even in the knockout stage of Campeonato Mineiro. There will be four state matches, 19 matches for the Brazilian, and three group stage matches in the Libertadores. That’s why the Brazilian Cup came out.
Another innovation after a lovely year we had. We’re heading for more in 2022, a year that promises a lot. We follow the best sports practices that happen in the world. It is a package with which you can withdraw tickets in cock games. We know the importance of the fans, as the team gains extra gas – commented Leandro Figueiredo, Galo’s Business Director.
Today, Atlético has 125,000 supporters who are not in default. There is a projected budget for the membership program to earn R$30 million in 2022. In addition to another R$53 million of gross box office income. In 2021, with success on the field, Galo ended the year with over 180 million R$ between box office and prizes for titles and campaigns.
For 2022, Atlético expects to raise R$30 million with Galo na Veia, in addition to R$53 million at the box office. True revenue for 2021 with the two items – box office and fan partner – will not be known until the closing and publication of the financial statement, which is usually approved by the trading board in April.
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