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SBT beats Globo and returns to broadcast Copa America

SBT beats Globo and returns to broadcast Copa America

On Tuesday night SBT And confirmed that it will exclusively display the 2021 Copa America tournament on open television, and the advertisement was broadcast through the main newspaper of the radio “SBT Brasil”. In total, the network must present 11 matches from the competition, including the opening and all matches of the Brazilian national team. The event starts on June 13th, in Buenos Aires, Argentina.

Neymar for the Brazilian national team (Lucas Figueiredo / CBF)

Photo: Lance!

Globo was also interested in concluding with the Conmebol competitionHowever, the good relationship with SBT influenced the entity’s decision. And so, after 32 years, Silvio Santos announcer is broadcasting the championship again.

a network He promised to produce and show Copa America paw-per-view on pay TV, as was a requirement for Japan’s Dentsu, the group that runs the tournament among South American countries. In that sense, SBT also started to advance because it fit the context the brand presented, which instead of negotiating the 2024 and 2028 editions, it preferred to sell Copa América for this year only.

If Brazil are eliminated before the final, SBT can choose matches from another team to broadcast.

In light of the scenario, SBT expands the broadcaster’s importance in sports. In addition to competition between South American countries, the broadcaster owns the television rights to the Libertadores, Champions League and Europa League.

Check out the statement from the broadcaster

After acquiring the broadcast rights for the Copa Libertadores America (2021/2022 seasons) and the UEFA Champions League (2021/2024 seasons), SBT signed another agreement, this time, to broadcast the 2021 Copa America exclusively to all parts of Brazil, the main national team tournament in South America, organized by CONMEBOL.

The opening match between Argentina and Chile will take place on the 13th of June and our team debut is confirmed on the 14th against Venezuela. We thank CONMEBOL for the partnership and invite Brazilian fans to follow COPA AMÉRICA 2021 only here on SBT!

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