Eleven years later, Microsoft has decided to shut down a social network you probably don’t even remember: Yammer. The site is targeted at the corporate environment and has been acquired by Big tech In 2012. Its design was very reminiscent of Facebook and the late Orkut.
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At that time, Microsoft squeal A measly $1.2 billion USD. At the current exchange rate, it is approximately R$ 6.1 billion. The network is integrated into the Office package to reach the target audience.
Yammer: the company’s middle network
When it bought Yammer, Microsoft thought of having its own mid-segment out there Social mediaConcerned about the growth of Facebook, he considered mining in the company’s environment, which was not very obvious at that time.
It should be noted that in 2012 LinkedIn was not as strong as it is today, so there was a vacancy. The idea of joining the Office suite – so popular in offices – seemed like a valid strategy to Microsoft.
Unfortunately, the network never fell to users’ taste, but it wasn’t because of a lack of effort or strategy.
What is the future of the Microsoft social network?
In addition to announcing the termination of Yammer, Microsoft also announced that Yammer will be merged into Viva Engage. The proposal is similar: it’s a joint network for exchanging messages and having more informal conversations in a work environment.
“Viva Engage is a social app for digital communities, conversations, and self-expression tools that builds on the existing capabilities of Teams and Microsoft 365 communities to connect employees and enable everyone to contribute and express themselves by meeting people wherever they are,” said the company at the launch of the network.
There is still no exact end date for Yammer, but the network should be integrated into Viva Engage by the end of 2023.
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