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One year after its launch, Coca-Cola discontinued another drink from its portfolio

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Coke Energy, we barely had time to meet you. The hybrid between Coca-Cola and the energy drink was discontinued in North America, just over a year after its launch.

The drink hit the shelves in January 2020, a few months before the coronavirus spread across the region. However, the pandemic has changed the beverage giant’s business strategy, and in a statement, Coca said it was focusing on drinks that sell well, including caffeinated soda and traditional soft drinks.

“An important component of this strategy is the consistent and continuous evaluation of what works and what does not,” the company says. “Since we are rapidly and effectively expanding our top innovations, such as AHA and Coca-Cola with coffee, we need to discipline with those products that don’t get the traction needed for future investments.”

Four varieties were sold in North America, including Coke Energy, Coke Energy Zero Sugar, Coke Energy Cherry, and Coke Energy Cherry Zero Sugar. The drink is made with guarana extract and B vitamins, and contains 114 mg of caffeine per 350ml serving. A pack of regular coca contains about 34 mg of caffeine.

For now, Coke Energy will continue to be sold in other parts of the world.

This is the newest Coca product to be ditched from its wide range. The Atlanta-based company announced this last year 200 brands have been discontinuedOr about half of your wallet. The reduction will allow Coca-Cola to focus on its most profitable offerings.

So far, Zico coconut water, Tab and Odwalla juices have been buried in the liquor cemetery.

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