Live Nation Entertainment, Oak View Group EGL Events They are partners For the development of a new 20,000-seat stadium in Sao Paulo, Brazil, construction is expected to begin next year and open in 2024. The project will be located in the city’s ANHEMBI entertainment district, which is already a popular destination for adults. The events are extensive, including the carnival parade.
“Today is a historic day for our city because we have started the implementation of the Arena São Paulo, a project led by the three best companies in the world in its sector. Let’s build the best sand in it Latin america. The Mayor of Sao Paulo said, Ricardo Nunes.
Live Nation and Oak View Group will act as operators for the new venue, which is described as a state-of-the-art stadium with a capacity of 20,000 people. Plans aim to attract sporting events, family events, sports leagues and conferences to the area, with the new arena as the focus.
“As Living Leaders, we are excited to expand our presence in Latin America by creating a world-class theater in São Paulo. This new venue will add to our portfolio of more than 200 locations around the world, and we are proud to contribute to São Paulo’s growth as a live music hub and tourism destination. International,” said Michael Rapinoe, President and CEO of Live Nation Entertainment.
Tim Leiweke, CEO of OVG commented, “We are honored to have São Paulo included in our global portfolio of entertainment destinations and look forward to working with GL Events and Live Nation Entertainment to transform ANHEMBI DISTRICT into the largest entertainment destination in Latin America.” .
Live Nation Entertainment and Oak View Group have launched several partnerships in recent months, including negotiating a deal for Ticketmaster to provide tickets to a number of OVG-themed venues over the coming months and years.
The full press release for the São Paulo Project is listed below:
Live Nation, Oak View Group, and GL Events develop a new arena in São Paulo to bring more concerts, sports, and live events to the city
São Paulo, Oct. 15, 2021 /PRNewswire/ — Sao Paulo Mayor Ricardo Nunes announced today that the city will receive a new 20,000-seat stadium, developed through a partnership with Live Nation Entertainment, the world’s leading entertainment company. Oak View Group (OVG), a global site development, advisory and investment firm for the live sports and entertainment industries; and GL Events, a world-class provider of integrated event solutions and services, has awarded the City of São Paulo a 30-year lease for the Anhembi Campus (4 million square metres). The state-of-the-art ARENA DE SÃO PAULO will host live events, including concerts, sports, family entertainment and more, and will take place at São Paulo’s premier entertainment destination, ANHEMBI DISTRICT, which is already famous for hosting the show. Carnival, among other events.
As part of the founding agreement, Anhembi will emerge as São Paulo’s newest neighborhood, revitalizing the fabric of the surrounding community. ARENA SÃO PAULO’s public notice marks the beginning of the reform of the entire ANHEMBI district, which will feature an extensive program of real estate investments. Anhembi will become a global event landmark, with an indoor plaza, cultural street, exhibition center and the first state-of-the-art international convention center in São Paulo. The agreement represents the most important step towards modernizing the complex in its 50-year history. With the renovation, the complex will generate a cash flow of nearly 5 billion reais in economic benefits for the city and local businesses and will become one of the main drivers of growth in the São Paulo economy.
At the same time, this project creates a historic opportunity for São Paulo, on the fourth dayº The largest city in the world and the richest economy in the Latin america, to further cement its position as one of the world’s leading destinations for concerts, sports, esports, family events, exhibitions and conferences.
“Today is a historic day for our city because we have started the implementation of the Arena São Paulo, a project led by the three best companies in the world in its sector. Let’s build the best sand in it Latin america. The Mayor of São Paulo said, Ricardo Nunes.
In addition to venue development, Live Nation and Oak View Group will operate the facility and oversee event reservations. Live Nation focuses on presenting local and international artists at the big entertainment hub of the future, ARENA SÃO PAULO. Live Nation has a large presence in Brazil It hosts important festivals such as Lollapalooza and Rock in Rio, as well as promoting national and international tours.
“As an active leader, we are excited to expand our presence in Latin america Create a world-class arena in São Paulo. This new space will add to our portfolio of over 200 locations around the world, and we are proud to contribute to the growth of São Paulo as a live music hub and international tourism destination. Michael Rapinoe, president and CEO of Live Nation Entertainment.
The arena was designed by world-renowned architecture firm Gensler, and construction is scheduled to begin in 2022 and open in 2024. Using international references from the plazas developed by the Oak View Group in SeattleAnd Nova YorkAnd California, NS Manchester, United KingdomSÃO PAULO ARENA will have innovative features including environmental sustainability programmes, VIP seating, guest lounges, diverse food and beverage offerings, and premium acoustic technology.
Tim LewickiOVG CEO, said: “We are honored to include São Paulo in our global portfolio of entertainment destinations and look forward to working with GL Events and Live Nation Entertainment to transform ANHEMBI DISTRICT into the largest entertainment destination in the world. Latin america. “
“GL Events is a global leader and Brazil The largest operator in the events sector. We are excited to partner with OVG and Live Nation Entertainment, two world leaders in entertainment, to invest in ARENA SÃO PAULO. ENTERTAINMENT IS AN IMPORTANT ELEMENT OF ANHEMBI DISTRICT. We hope to gain synergies between ARENA SÃO PAULO and our network of sites, including Rio de Janeiro Youth Square. ” He said Olivier Guignon, founder and president of GL Events.
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