Marvel Studios president Kevin Feige was banned from using characters like Daredevil, Blade and Ghost Rider in movies when the rights to those characters returned to the company in 2013. This is because Marvel Entertainment decided they wanted to use them in a TV series to create what was called a “series empire,” Except for her presence in theaters.
The book was revealed Marvel Studios Story: The Making of the Marvel Cinematic Universe (The History of Marvel Studios: The Making of the Cinematographic Universe by Marvel, with free subtitles), released this week in the US, and it aligns with what we already know about the feud between Feige and Ike Perlmutter, then-president of Marvel Entertainment.
Inner arm wrestling has already been fanned for some time. Despite being under the same umbrella, the two divisions were treated as two different companies. So when Entertainment decided that it would enter the TV series in an effort to replicate the success of the movies, it banned such characters from appearing in the movies. Basically, I get the toys out of Kevin Feige’s hands.
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However, the big news provided by the book is that this controversy was not as cordial as the initial reports provided, as Feige was interested in using these heroes in his cinematic world. From what has been described, the CEO and his team were already thinking about where they fit into the story being presented when they were blocked by Marvel Entertainment, which controlled Daredevil, Punisher and Ghost Rider.
Details of the feud between Feige and Perlmutter are not provided, but the book describes that the head of Marvel Entertainment decided to pull the plug on Marvel Studios because he felt Feige already had enough heroes under his control. At that time, he was preparing to produce Avengers: Age of Ultron It’s the first Guardians of the Galaxy – That is, there was room for the introduction of new heroes.
So, with Daredevil and other defenders moving to Marvel Entertainment, Feige can no longer be used in the MCU, as fans had hoped. As much as the series was a relative success on Netflix, the offensive didn’t move forward and all projects ended up being cancelled.
What’s more, Marvel’s restructuring has left all creative control over film and TV adaptations with Marvel Studios. So we saw a series like WandaVision NS loki Talking to the MCU is a lot more than it used to be allowed Luke Cage NS iron fist, for example.
Ironically, the character of Blade also stymied this controversy, although the division led by Perlmutter has never shown any real interest in bringing the vampire to television. For nearly a decade, nothing has been said about a possible series of the hero, which only returned to the spotlight after Marvel Studios confirmed a new movie.
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