Rafael Alberico *
Looking forward to a good football game, something, I’m been waiting for for the game to be played in England between Manchester United and Liverpool, in the middle of lunch – which is rare in Brazilian countries recently – as rare as vaccines. Although the championship was decided in practice, why not look at Salah, Mane and Rashford among the other big stars on the field?
I was surprised when the news came that the match would not take place. The reason: Manchester United fans protest against the Glasher family, the club’s owner, inside and outside the legendary Old Trafford.
With the arms chaos, the game was suspended. It reminded me of the many good classes I had when I got my master’s degree in sports management with Professor Ari Rocco.
In the distant year of 2015, I went to North American lands to deepen my master’s research and drink a little water that turns North American leagues into sales, spectators and box office events.
At UMASS (University of Massachusetts), I participated in a brief presentation on the prestigious Eisenberg School of Management, which has a partner with the legendary Boston Red Sox, one of the most traditional owners of the MLB, the major national baseball league country.
In events with tremendous numbers and global impact, I asked myself in all classes: Why didn’t we cancel all our championships in Brazil, turn them into leagues and manage them like the Americans? It will definitely be a success.
Quickly, in a chat during the break, Professor. Ari answered me: Culture, Rafa. Belongs to each country. We will achieve the same results simply by reflecting on a model.
With a saturated market in the UK, many of the owners of major English teams, with an American mindset to improve the game, found themselves in a position to explore new markets and gain an audience around the world. Above all, these clubs need to maximize their revenue and recoup the amount invested in their acquisitions.
The truth is, these undoubtedly or arrogant millionaires have forgotten that football is a religion in England. You cannot play with religion.
When the big English clubs got involved in the debate of the European Super League, they touched a big horn. In addition to banning the greatest classics possible in world football today, they ignored the tradition of regional duels, tournaments, and the true meaning of Saturday football for the English. They have forgotten that English football was born, grew and developed on the basis of completely different cultural pillars than the United States.
Whether in Brazil, which is still in its infancy here, or in the UK, which has some of the largest clubs in the world, whether they are traditional clubs or institutions, we cannot ignore the cultural and social factor in our analysis.
This news is for Russian, American, Thai presidents and many others who invest in football clubs in the UK. In the UK, respect cultural symbols and do not touch on two things: the queen and the football.
* Rafael Alberico is a researcher and professor of communication and marketing courses in sports.
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