Exclusive to North American audiences, IMDb TV won a version of the app for Android and iOS devices. Just like the movie site IMDbThe free streaming service is a feature of Amazon.
The novelty will make it easy for users to access the catalog consisting of US TV movies and original content from Amazon Studios. Previously, the “mobile version” of the platform could only be accessed through the dedicated channel in the app Prime video.
IMDb TV layout on mobile devices.Source: IMDb TV / Disclosure
Before IMDb TV has been renamedThe free service, Freedive, was launched in January 2019. With an ever-expanding catalog, users can watch popular series and movies like mad MenAnd Chicago fire NS wolf of wall street.
The platform includes advertisements from sponsors on the go and before programs are shown. The plus side is that, according to the company, the service has half of the included ads compared to traditional TV channels.
The arrival of IMDb TV for mobile devices follows the brand’s expansion plan. This year, the service also acquired app versions for Roku TV and Chromecast with Google TV, LG SmartTVs, Xbox Series S/X consoles, and PlayStation 4.
The agreement with Universal Studios will expand the IMDb TV and Prime Video catalog.Source: shutterstock/reproduction
Collaboration with Universal Studios
Last month, Amazon signed an exclusive deal with Universal Film Entertainment Group. With this, all platforms of the e-commerce giant will have the right to display the films and series that it has produced international studios.
As such, IMDb TV became the first ad-free broadcast to provide early access to major studio productions. A factor that can contribute to attracting more viewers to the platform.
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