The campaign has already started and is in effect until everyone is vaccinated
247 – Focusing on the relevant number of Brazilians who did not attend health centers to take the second dose of the vaccine against Covid-19, pizza chain Domino is promising to offer free pizza to those who have taken or will have the second dose.
“It is time to unite all businesses, using their best tools, to encourage the vaccination campaign,” says Flávia Molina, chief marketing officer of Domino’s Pizza.
The campaign, which began on July 19, will be in effect every Monday until everyone is fully immunized. In the ‘Promotion’, the second pizza is free for those who have taken or will take the second dose. Requests must be made via WhatsApp.
To participate, the customer contacts Dom, Domino’s virtual assistant, and sends an emoji to the syringe. Then Dom asks for proof of vaccination. The customer sends a personal photo with the vaccination card to and receives the voucher that awards the second pizza.
When choosing pizza flavors, the least value for pizza leaves the pizza itself. Customers can participate as much as they want.
“Here we use our most important attributes – pizza and technology – to do our part,” Molina says. “Whoever takes the second dose will be given pizza. In addition to vaccination, is there a better reward than this?”
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