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DAZN ramps up its investment in Brazil and expands its list of broadcast rights

DAZN ramps up its investment in Brazil and expands its list of broadcast rights

the Dazen Witness the moment of resumption of investment in Brazilian football. After reducing operations in the country during the Covid-19 pandemic, the company has secured Siri C maintenance in Brazil in the catalog and has acquired the rights to its series from Estaduais for the 2023 season.

This will be DAZN’s fifth consecutive year as home to the third tier of the Brazilian Championship. The platform initiated the agreement with the Brazilian Football Confederation (CBF) in 2019 and pioneered live broadcasting of the tournament in the country.

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Under the agreement, DAZN is entitled to distribute 100% of the matches, and for the first time, the platform will broadcast 10 matches from each round. Also as part of the investment in Brazilian football, the company also acquired the rights to broadcast the state men’s football tournament in Alagoas, Sierra, Goiás and Pernambuco.

– DAZN is committed to providing fans with sports and entertainment in an affordable way, using the latest technology to create the best experience for our customers. Continued Series C transmissions reinforce Brazil’s importance to the podium. Intensifying investments in the country is part of our strategy to grow in one of the largest sports consumer markets in the world – said Veronica Diquatro, CEO of Global Markets at DAZN.

In addition to the Campeonato Brasileiro Série C and state championships, the UEFA Women’s Champions League (UWCL) is also available on the platform. The monthly fee for the service is 34.90 BRL.

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In all, DAZN is the leading digital sports platform in nine countries: Italy, Spain, Germany, Belgium, Portugal, Japan, Canada, the United States and the United Kingdom.