Cell phone with old case, dirty or damaged accessories, foot smell and messy hair. These are some of the items listed before Banco Inter In a brochure shared with employees it provides ‘tips’ on suggested manner and behavior during working hours. The document, titled “Image Enemies,” brings together 14 rules to avoid “at all costs.”
Among the requests that should be set aside in the work environment are: showing or displaying underwear, clothes with peeling (polka dots) or pet hair, dirty or torn accessories, unkempt nails and eyebrows, smeared or excessive makeup, bad breath, excess perfume or bad smell.
On social media, where the brochure went viral, users criticized the company’s website.
The bank’s advisor said in a note that the document had been revised and changed. The company also said it respects the privacy of its employees.
Brochure mentioning the damage to the image of the staff
In an image posted by users, the brochure states that while the recommendations don’t sound like “no big deal,” not following them could “damage (and a lot)” the employees’ image. According to image and style consultant Rebecca Aquino, traditional corporate environments tend to be demanding The dress to be worn more deliberate. The counselor agrees with some of the points made in the booklet, as some clothing can “create an image of neglect”.
However, the way the content has been compiled is criticized by professionals. For example, the expression “image enemies” could have been replaced with “points that do not favor an assertive image,” Aquino suggests.
The consultant asks if some of the requests listed would extend to all people, such as “untrimmed nails and eyebrows.” On this issue, she warns, “within companies there is a much greater aesthetic pressure on women than on men.” “So if they generalize to everyone, that’s fine. But if it’s only for women, what will shaggy nails look like?”
According to her, it’s “sensitive when they charge body aesthetics: nails, hair, bad breath.” “These are very invasive points. You have to know exactly what is being said about the image,” says Aquino. “Direct wear, good.” But bringing in other elements I don’t think is very interesting.”
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