Netflix has regained subscribers after a very poor first half in 2022. The platform usually separates the year’s data into quarters, and in the first two, subscriber loss was a prominent factor. Now, in the third quarter, more than 2.4 million subscribers joined the broadcast.
With 223 million subscribers worldwide at the end of September, Netflix is planning a successful fourth quarter with the launch of cheaper, ad-supported plans. The novelty will be available in November in 12 countries: Australia, Brazil, Canada, the United States, France, Germany, Italy, Japan, Mexico, South Korea, Spain and the United Kingdom.
The goal is to get over 4 million new subscribers from October to December 2022.
“While we are very optimistic about our new advertising activity, we do not expect a material contribution in the fourth quarter of 2022 as we launch our base plan with quarterly announcements and expect to gradually increase our commitment to this plan over time,” the company said in a third-quarter letter to shareholders.
“Prone to fits of apathy. Problem solver. Twitter buff. Wannabe music advocate.”