Review of “Back of the Napkin”

by Free Speech on April 6, 2009

Lodi, WI~

Lodi Valley News serving Lodi, WI & the Lake Wisconsin area with local information since Earth Day 2008.

Lodi, WI-4/6/09

The Back of the Napkin
Reviewed by Wendy Soucie

Have you seen the TV commercial, “Let Brown Help You”? The long-haired guy draws a picture of boxes that turn into the solution to your freight problems – a UPS truck. I love that guy. He can draw and even I get his visual! He is showing us, with no text, how to solve a problem. That is visual thinking. I selected this month’s book, The Back of the Napkin, by Dan Roam, because it discusses developing visual thinking. Roam’s book explores the concept of visual thinking with a plethora of examples, and then carries it further by providing concrete steps to understand the process of thinking visually. Finally, it discusses and shows how to apply it in business. Read more…

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