DeForest Comfort Inn & Suites Earns Travel Green Certification

by Free Speech on October 26, 2009

Lodi, WI~

Lodi Valley News serving Lodi, WI & the Lake Wisconsin area with local information since Earth Day 2008.

Lodi, WI

Travel Green Wisconsin, a voluntary certification program that recognizes tourism businesses for reducing their environmental footprint through eco-friendly practices and the first of its kind in the country, has just announced that Comfort Inn & Suites featuring the North Star Conference Center, DeForest has earned certification.

Highlights from Comfort Inn & Suites’ checklist include: complimentary breakfast is served on china rather than disposable plates, 100% of light bulbs have been replaced with compact fluorescents, and a recycling program is in place with in-room receptacles facilitating guest participation as well.

In releasing the news, Tourism Secretary Kelli A. Trumble made the point that serving the needs of eco-aware travelers is not only the right thing to do, it’s good for business.  “Sustainability and profitability need not be mutually exclusive,” Trumble said. “All signs point to a burgeoning consumer demand for green travel in the nation, and the Wisconsin tourism industry is poised to serve this niche market, all the while continuing to grow tourism revenue for the state.”  She went on to say that, “With our state’s history of land stewardship, it’s most fitting that Wisconsin lead the nation in this.”

To achieve certification, applicants must earn a minimum of 30 points from a checklist of basic requirements covering a wide range of “green” practices, including: waste reduction, reuse and recycling; energy efficiency, water conservation and wastewater management; air quality; wildlife and landscape; transportation; purchasing; and local community benefits.  The Wisconsin Environmental Initiative, an independent third party, then certifies Travel Green Wisconsin applicants.

Since it was launched statewide in 2007, Travel Green Wisconsin has garnered its share of national media coverage, with stories appearing in USA Today, the Chicago Tribune and New York Times, and on CNN. The program has certified more than 130 tourism businesses to date, including hotels, resorts, B&Bs, restaurants, retail stores, tour operators, nature centers, state parks, convention centers, golf courses, and a range of indoor and outdoor attractions.  For more information about Travel Green Wisconsin, a partnership of the Wisconsin Department of Tourism and the Wisconsin Environmental Initiative, visit

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