A Market-A Musing

by Free Speech on February 11, 2010

Lodi, WI~

Lodi Valley News serving Lodi, WI & the Lake Wisconsin area with local information since Earth Day 2008.

Lodi, WI
by Gail Lamberty

Gail Lamberty, Market Manager for the Lodi Valley Farmer's Market in Lodi, WI

While our president was giving his state of the union address last Wednesday evening, folks from L.O.D.I. (Lodi Area Opportunity and Development, Inc.) gathered at the Northern Edge Supper Club. It was the annual opportunity to review the business climate in the area. Certificates and awards were handed out and general encouragement was given to new businesses. A really terrific table of green energy saving options was set up for viewing. It was fabulous to meet young people starting new business adventures with the support of this seasoned group.

The Lodi Valley Farmers’ Market has for many years been the recipient of the generosity and support of L.O..D. I. Rog Severson invited me to report on the “state of the Lodi Valley Farmers’ Market”. It was a delight to thank them on behalf of the market team for their faith in the market from its early days. Their generous support has not only been financial by providing a critical portion of our very limited budget, but significantly participatory as well. Looking at the audience I recognized faces of both regular vendors and regular shoppers at our market.

At our December market team meeting, we decided to thank Rick and Annette Fassbender who are the owners of the Northern Edge Supper Club where we gather on Friday afternoons during the growing season. We wanted to publically acknowledge them and the L.O. D. I. annual event was the perfect opportunity. In 2009 the market initiated the 5th Friday Market Dollars give away program. In each month that has a 5th Friday a drawing is held to give away dollars that are spent exclusively at the market. It is donations from the community and groups like L.O.D. I. that make it possible.

As I presented Annette with her $50 certificate for market dollars, she announced to the group that she would use it to purchase items to be used in her restaurant kitchen this summer. Bravo Annette!! Buy Fresh, Buy Local at its very finest at the Lodi Valley Farmers’ Market, wouldn’t you say?

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